STRATEGIC INFORMATION

In addition to traditional studies:
> U & A
> Market Segmentation
> Image Studies / Brand Equity
> Market Background Studies
> Customer Satisfaction
> Personnel Research

SINERGIA also offers:
> Prime Prospect®
> The Quality Grid

BRAND DEVELOPMENT AND BRAND MONITORING STUDIES

We offer the following studies:
> Concept
> Name
> Pack
> Product
> Tracking studies

In addition, we offer:
> Advertising evaluation
> PITC - An integrated program of communication tests
> PATC - An alternative program of communication tests
> Price elasticity / Sensitivity studies
> Mistery Shopping

INTERACTIVE INFORMATION IN REAL TIME
> Web
> Web CATI
> Web CAPI