Strategic Information

In addition to traditional studies:

U & A
Market Segmentation
Image Studies / Brand Equity
Market Background Studies
Customer Satisfaction
Personnel Research

SINERGIA also offers:

Prime Prospect®
The Quality Grid

Brand Development and Monitoring Studies

We offer the following studies:

Concept
Name
Pack
Product
Tracking studies

In addition, we offer:

Advertising evaluation
PITC - An integrated program of communication tests
PATC - An alternative program of communication tests
Price elasticity / Sensitivity studies
Mistery Shopping

INTERACTIVE INFORMATION IN REAL TIME

Web
Web CATI
Web CAPI