Aspects that need to be considered

The values segments of the Prime Prospect® can show:

A Vulnerability or an opportunity for the brand.

In what ways are the brand values perceived differently by nuclear consumers, and those who are ambivalent or disinterested? 

What should be reinforced to increase the value perception of the brand?

What is the consumer profile of each segment of the Prime Prospect®? Is there a difference between them?

What are the principal differences in attitudes and behavior in the different Prime Prospect® segments?

What are the wants and needs of the consumers in different Prime Prospect® segments?

How are the brands perceived (BRAND MAPPING) and which are the key attributes that determine the value of the brand for consumers and particularly for orbitals?

What are the improvements desired by consumers of the different Prime Prospect® segments to increase the perceived brand value?