How consumer insights are contributing to brand quality improvements.

Objectives

Define the key attributes of the product/service for the consumers

Show product performance/ Service x Competition

Determine the relative importance of each attribute

Check the performance of our product/service against the competition in each of the important attributes

Determine how the relevant attributes could be modified to improve perception of quality

Establish Benchmarks for these attributes

Monitor performance after executing action plan to improve quality perception

Benefits

Determines whether the quality criteria in use internally are valid or need modification. Defines attributes to be measured and is an essential aid for drawing up an action plan to increase consumer satisfaction.

QFD Analytical Sumary