STRATEGIC PLANNING

Prime Prospect® is designed to help Marketing and Strategic planning in three ways:

MARKET BACKGROUD

To determine the structure of the market and detect the vulnerabilities in perceived value of the brands.

DEFENSE OF BRAND FRANCHISE

To indicate how less convinced consumers of a brand (orbitals and marginals) can be converted into Nuclears by increasing the value of the brand in relevant aspects.

INDICATION OF OPPORTUNITIES

Indicate the segments most vulnerable to attack (orbitals and marginals) in function of perceived brand values.