Prime Prospect® is designed to help Marketing and Strategic planning in three ways:

> MARKET BACKGROUD
To determine the structure of the market and detect the vulnerabilities in perceived value of the brands.

> DEFENSE OF BRAND FRANCHISE
To indicate how less convinced consumers of a brand (orbitals and marginals) can be converted into Nuclears by increasing the value of the brand in relevant aspects.

> INDICATION OF OPPORTUNITIES
Indicate the segments most vulnerable to attack (orbitals and marginals) in function of perceived brand values.